This week's industry news
We've circulated the following articles this week, as they make for interesting reading:
Don't trash that CVS receipt.
The first article provides an introduction to how the social media focus at CVS/pharmacy has changed. This was to prompt the 69 million-plus members of its ExtraCare Rewards program to use the scheme further, rather than "MoneyTrashing" the rewards that are printed on their receipts. 1to1media gives us the detail.
Re-fuel at Pappas Bros. Steakhouse. Literally!
There is a novel partnership occurring close to Mercom in nearby Houston between Pappas Bros. Steakhouse and energy provider Reliant. With their headquarters in the city, Pappas is having an electronic charging station installed at its premier Westheimer Road eatery so that patrons can charge their electric cars whilst dining. Hospitality Technology Today provides further details about the arrangement.
CSI Target?
Yes, that's correct. Like us, you may be surprised to learn that the retailer has it's very own forensic services lab. They work to protect the safety of Target guests, team members, communities and families by helping to solve retail crimes committed in their stores. However, they also assist with additional crimes on behalf of law bureaus who need extra resources. And they do this free of charge! Target's own A Bullseye View online magazine explains the department in full.